Our Story

In the heart of Japan, where tradition intertwines with innovation, the story of Frumosa unfolds—a tale that began with our visionary founder and his relentless pursuit of groundbreaking skincare solutions.

A Legacy of Discovery: Meet our founder, the visionary behind Merveille, a renowned name in Japanese skincare. Inspired by his father, a distinguished doctor, he delved into the realms of unconventional medicine, stumbling upon the extraordinary potential of horse placenta. Witnessing the remarkable cell regeneration capabilities firsthand, he embarked on a journey of research and exploration that would change the landscape of skincare in Japan.

From Medicine to Skincare: The journey from medicinal discoveries to skincare innovation took shape when our founder established his own company in Japan. The research into horse placenta revealed its transformative effects on cell regeneration, laying the foundation for what would become a pioneering venture in skincare. Today, his company stands as the leading manufacturer of horse placenta for skincare in Japan.

A Leap of Faith with Frumosa: The narrative takes an international turn with the birth of Frumosa. Fueled by the desire to share the benefits of horse placenta skincare with the world, our founder set his sights on global horizons. Frumosa emerged as the manifestation of his dream to transcend borders, introducing the excellence of Japanese skincare to a broader audience.

Pioneering a New Standard: Frumosa's story is rooted in a commitment to excellence and a relentless pursuit of the finest solutions. The journey began with pig placenta, but the quest for an even better alternative led us to a groundbreaking realization. Recognizing the inherent similarities between horse and human DNA (60-65%), our founder saw the potential for unparalleled regeneration properties in horse placenta for human skincare.

In Harmony with Nature: The decision to focus on horse placenta was not just a strategic one; it was a harmonious alignment with our values. We moved away from pig placenta, not only for reasons of halal compliance but also driven by a belief that there was a superior solution awaiting discovery. The success of our choice affirmed that the regenerative properties of horse placenta, coupled with its genetic similarity to humans, held the key to unlocking the epitome of skincare excellence.

Cell Regeneration Unleashed: Today, Frumosa stands as a testament to the visionary spirit that sparked a journey of discovery and innovation. Our commitment to harnessing the regenerative powers of horse placenta has redefined the standards of skincare. With a foundation grounded in research, inspired by nature, and guided by a commitment to excellence, Frumosa invites you to embark on a skincare journey that transcends conventional boundaries.

As we venture beyond Japan with Frumosa, our story becomes a global testament to the transformative power of nature, science, and a visionary pursuit of beauty. Welcome to a narrative that continues to unfold, driven by the belief that every individual deserves to experience the extraordinary benefits of ageless, radiant skin.